ABOUT THE FOUNDER
Rachel Elizabeth Ferran, REF
Writing about yourself is hard, which is why Rachel tasked me, Kelly, her best friend since childhood, with this monumental task. The thing is, it’s easy to find the words to talk about Rachel...
Her love for fashion began at an early age. I remember when we would push the boundaries of our private school uniforms with all the accessories and treat middle school as our own personal runway. Since then, I’ve loved witnessing Rachel’s growth, bringing her personal fashion sense and aesthetic sensibility to the New Orleans market since 2016 as The Elizabeth Chronicles.
What started as a fashion-forward New Orleans t-shirt line turned into a brick and mortar shop on Magazine Street, where Rachel shares her vision with her customers. Her years in high end retail honed her eye for luxury – she knows exactly how to find expensive looking items for a fraction of the cost.
From offering top-notch customer service and personal styling help, Rachel’s passion is unmatched. Whether she’s chasing my kids around the store helping me pick the perfect ensemble or jet setting across the globe gathering inspiration for the shop, she puts her all into everything she does.
On top of being my most fashionable friend, she is a talented photographer and graphic designer, shooting all of TEC’s campaigns and content herself along with carefully curating the shop’s in store and online presence. It almost goes without saying that she is truly a multi-talented creative in all aspects of her life.
With love, Kelly Merry